Tim Cook was wearing 'Made on iPad' Nike shoes for the 'Let Loose' event

Tim Cook's custom Nike Air Max
(Image credit: Apple/Hypebeast)
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(Image credit: Apple)

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Apple's "Let Loose" event showcased the new M4 chip, the new iPad Pro and iPad Air tablets, and even found time for a new Apple Pencil Pro, Magic Keyboard, and updates to Final Cut and Logic Pro. But the company trotted out one item that you won't be able to buy from the Apple Store.

Tim Cook opened and closed out the event, and while you may not have spotted them, his shoes were pretty special today. That's because they're a custom pair of Nike Air Max 1 '86s with one-of-a-kind iPad detailing on the tag and the body.

As spotted by Hypebeast, the shoes are off-white, and have a pen-like "made on iPad" signature on the tongue.

Tim Cook's custom shoes

(Image credit: Apple via Hypebeast)

Tim Cook's shoes look slick

There's also a nice rainbow 'shading' around the Swoosh, while the rainbow specks continue throughout.

Given Cook is a board member at Nike, it's a nice bit of brand synergy, but you won't be able to buy a pair as they're a one-off.

Who knows, though? Perhaps Tim Apple's killer kicks will be a collector's item that sell for big money in a few years, not unlike Steve Jobs' signed business card, which hit $180k earlier this year.

We're covering the Apple iPad event as it happens. Follow the Let Loose event LIVE here. Or check out our roundups for all the latest on the new OLED iPad Pro, iPad Air, and the new Apple Pencil

Lloyd Coombes

Lloyd Coombes is a freelance writer with a specialism in Apple tech. From his first, hand-me-down iMac, he’s been working with Apple products for over a decade, and while he loves his iPhone and Mac, the iPad will always have his heart for reasons he still can’t quite fathom. Since moving from blogging to writing professionally, Lloyd’s work can be found at TechRadar, Macworld, TechAdvisor and plenty more. He’s also the Editor in Chief at GGRecon.com, and on the rare occasion he’s not writing you’ll find him spending time with his son, or working hard at the gym (while wearing an Apple Watch, naturally). You can find him on Twitter @lloydcoombes.